When it comes to attracting guests online, there are two very different types of visibility — and understanding the difference can help you decide where to focus your efforts.

Every website we build is designed to ensure you’re found by name. That means if someone searches for something specific like “Kaiteriteri Luxury Apartment” or “Harakeke Boutique Accommodation”, your website is set up to appear clearly in those results (along with the Google Business Profile and your listings on the NTO and RTO). This is great for returning guests, referrals, or anyone who’s already heard of you.

But what about the people who haven’t heard of you?

You could continue to rely on platforms like Airbnb and Booking.com to reach those guests — but that means playing by their rules. You’re subject to the whims of their algorithms and competing with dozens of other listings. And if the booking comes through, you’ll pay a hefty commission.

Or you could take control. With the right tools in place, you can reach those guests directly — and keep the full value of the booking.

That’s where found by intent comes in. These are the potential guests who are searching for phrases like:

• “Kaiteriteri accommodation”
• “holiday home near Abel Tasman”
• “Motueka stay with sea views”

They don’t know your property exists — yet. But they’re actively looking for something like it. Showing up in these broader searches is what expands your reach and brings in brand new guests.

How to Extend Your Reach

If you’re ready to go beyond just being found by name and start attracting those broader “intent-driven” searches, we offer three optional add-ons to help:

SEO Boost

We fine-tune your website to improve how it ranks for general searches like “Motueka holiday home” or “Kaiteriteri accommodation.” This includes keyword targeting, page structure tweaks, and on-page SEO essentials.

Google Search Ads

Be seen among the top results when people search for a place to stay in your area. We create and manage a targeted campaign that puts your property in front of potential guests at just the right time.

Social Media Ads

We design scroll-stopping ads that appear on Facebook and Instagram, targeting the kinds of people most likely to book your place — both in New Zealand and overseas.

Ready to Reach New Guests?

If your website is already live with Bypass, you’re already set up to be found by name. These three add-ons are here to help you go further — and be discovered by guests who are searching not for you, but for what you offer.

Let’s help them find you.